What is data privacy? And why should your business care?

Illustration of a secured building inside a blue circle, surrounded by padlock icons, symbolizing data protection. A green check mark indicates the building is secure.

In today’s hyperconnected world, where every message, file, and decision passes through digital systems, data privacy has become more than a legal requirement – it’s a core business responsibility. However, many companies still view privacy as something to be “handled by IT” or as a matter of ticking boxes to comply with regulations. That mindset is outdated and dangerous.

Data privacy means ensuring that sensitive information – whether it’s customer records, employee data, or confidential business conversations – is accessed only by the right people, at the right time, and for the right reasons. It’s not just about stopping hackers, it’s about preventing misuse, minimizing exposure, and building a system of trust internally and externally. In everyday life, this can be achieved by means of solid authorization mechanisms and proper key management.

Why should this matter to companies and IT professionals? Because the stakes have never been higher. A breach no longer just means technical failure but lost contracts, public distrust, and in many cases also regulatory fines running into millions. And in today’s connected workplace, where hybrid work is the norm and communication is instant, the weakest point is often the tools employees use every day. A strict BYOD policy and professional mobile device management ensure that company data also remains under control outside the office.

“Privacy by Default” as a Prerequisite

While everyday chat apps like WhatsApp or Telegram are convenient, they are fundamentally misaligned with enterprise privacy needs and should therefore not be used for business communication. They offer little visibility, weak governance, and often store data in unknown jurisdictions. Even if message content is encrypted, the metadata (i.e., who speaks to whom, when, and for how long) can paint a revealing picture. In high-stakes environments, that’s a risk no business can accept.

Meanwhile, the regulatory landscape is shifting rapidly. From the GDPR to frameworks like the NIS2, lawmakers are demanding more accountability, not less. Privacy by design and end-to-end encryption are no longer “nice-to-haves” but prerequisites for doing business, especially when handling sensitive or cross-border data.

For IT leaders, the takeaway is clear: privacy can no longer be bolted on after the fact. It must be embedded into your systems, your workflows, and your company culture. This starts with evaluating the tools your teams rely on for communication.

  • Are they secure by default?

  • Do they offer administrative oversight without compromising confidentiality?

  • Can you control data retention, enforce access policies, and respond to incidents quickly?

  • Can they be seamlessly integrated into existing MDM systems?

  • Do they support secure file sharing?

More than a Technical Issue

Even for decision-makers beyond IT (e.g., HR, legal, management), data privacy is no longer just a technical issue. It’s a matter of reputation, continuity, and customer trust. When handled well, privacy isn’t just a shield; it becomes a competitive advantage.

So if your business is still relying on ungoverned consumer apps for internal communication, it’s time to ask: what’s the cost of convenience? Because in the world of data privacy, ignorance isn’t just risky – it’s expensive.

Follow us

Threema

Made in Switzerland © 2025 Threema GmbH.